Drive-Thru Printing & Mailing - Digital Printing Services, Direct Marketing Services
Drive-Thru Printing & Mailing - Digital Printing Services, Direct Marketing Services
Drive-Thru Printing & Mailing - Digital Printing Services, Direct Marketing Services

Postcard Printing Services
Brochure Printing Services
Newsletter Printing Services
Color Brochure Printing
Flyer Printing
Personalized letter printing
Door Hanger printing
Direct Mail Marketing Services
Mailing List Services

Click here to listen to a live audio presentation:
How to Plan, Create and Execute a Successful Postcard Campaign

Go To Printing Q & A

Go To Mailing Services Q & A

Go To Lists Q & A

Printing Q & A
Q. How will my job be printed?
A. Your final product will be printed on a Heidelberg Offset press using high quality inks and paper.

Q. What's the difference between an offset press and a laser printer?
A. A toner based product like a laser printer is usually used when quantities are very low such as 100, 250 or 500. The minimum on our Heidelberg Offset press is 1000. The quality of some of the more expensive laser printers can be extremely good and the average person probably cannot tell the difference in quality.

If you're concerned about quality, be sure to ask for samples. You can request samples from us by clicking here Request Samples. Remember, here at Drive Thru you get full color 4x6 postcards printed on one side as low as $137.34 plus shipping. Excellent quality at an affordable price.

Q. My job has extremely critical color. How can I be assured that I will get what I want?
A. Most online printers, like Drive Thru Printing and Mailing, will combine several jobs and print them on the same press sheet. This lowers your cost and will give you a job with good, pleasing color. That means good flesh tones and good overall color reproduction. However, if your job calls for critical color, internet printing may not be for you. Here are 2 examples of jobs that require critical color:
A furniture manufacturer trying to match wood grain on custom made furniture.

An automobile manufacturer seeking to get an exact reproduction of a new color in their lineup.

If your job is color critical we suggest you contact BABER,Inc., the parent company of Drive Thru Printing and Mailing.We are a 72 year old commercial printer and mailer with all the talent and skill necessary to provide the exact product you need and deserve. Call BABER at 800-847-7040 or email us at Our website is

Mailing Services
Q & A

Q. Why should I use your Mailing Services?
A. Mainly because we do everything and we've been doing it since 1934. We know how to make your direct mail campaign successful. We produce everything under one roof from our 25,000 square foot production facility in Memphis Tennessee. Memphis is an excellent distribution point with 65% of the country within a 1 day drive. We are the One Source Solution for printing and mailing and we have been for a long time. Itís smart for you to deal with one company that has expertise in both services so you can concentrate on running your business. Itís financially sound as well. We save you money on postage and get your jobs out quicker so you get a faster response. Most of our customers who use both our printing and mailing services find it easy and convenient. We know you will also.

Q. What type of mailing services do you offer?
A. At Drive Thru we provide a complete in house range of mailing services, from creative to the post office. Everything from List Enhancement to tabbing to addressing to sorting. to post office delivery to results follow up.

Everything you need is under one roof including our knowledgeable staff to make your mailing campaign successful.

We also have complete inserting capabilities, personalized letters and polybagging.

Q. How should I furnish my customer list to you for mail processing?
A. We accept mail files in a lot of formats. Please read over Mail File Requirements. If you do not see your format, send us whatever you have and we will do our best to work with it or call 800-850-2248 and ask a Drive-Thru Customer Service Specialist to help.

Q. Once I have an acceptable format, how should I provide the list to you?
A. There is a place to do this on the order form. It is complete with a browser to find your files on your computer.

Q. Can you help me design the mail panel so I can take advantage of postal discounts and faster delivery?
A. Yes. Guide for Preparing Mail Panel Art.

Q. What is your turnaround time on mailings?
A. We can usually get your mailings out in a day or two after printing is complete on quantities below 10,000. Youíll receive a firm schedule when we receive your order.

Q. How long does it take for the Post Office to deliver First Class Mail? What about Standard Rate mail?
A. While we cannot guarantee Post Office performance, First Class mail is generally delivered in 3 to 7 days to just about anywhere in the country. Standard Rate mail (they used to call it Bulk Rate) can take 5 to 15 days or more. These times can be affected by the time of month and seasonal increases in mail volume such as that around the holidays.

Q. How will I know when my mail is delivered?
A. The best way is to add "seed" names to your customer list. Add your name and address, business associates and friends' addresses. When their mail arrives you know the rest of the list has also been delivered. If you're mailing nationally to a rented list, check with your Drive Thru representative about "monitor" services that are available to track deliverability.

Q. Whatís the best time of the month to mail?
A. According to the Printing Industry Association of America, the week with the highest volume of mail is the last week. If you are mailing Standard Rate, we suggest you avoid this week as well as the first few days of the next month. We have found that Standard Rate mail gets excellent delivery during the middle of the month.

Q. Should I include a return address on my mailer?
A. We recommend it to lend credibility to your mailing and also to have your First Class mail returned if mailed to your own list. You want to do this in order to update your list. See question below.

Q. Should I mail First Class so I can get back bad addresses and update the mailing list?
A. Not necessarily. First of all, you should update only your customer list. If youíve purchased a list from us or someone else, donít go to the expense of updating it. Second, you donít have to mail First Class in order to get bad addresses delivered back to you. The Post Office has a method to imprint certain endorsements on your mail piece and have it returned with the corrected address.

Q. How do I apply for a postal permit?
A. Go to your local Post Office and apply for the permit there. They will provide you artwork for certain portions of the mail panel and we can set the rest of the Card or Envelope for you.

Q. What kind of deliverability should I expect from a list I rent from you?
A. Addresses on the lists we provide are "cleaned" every 3 months. Twice a year, files are put through the NCOA (National Change of Address) system at the United States Postal Service to correct the addresses of people who have moved or deceased. All of these services are approved and certified by the USPS.

Q.What percent return should I expect on my mailing?
A. We get this question more than any other. Percent return was important in Direct Mail years ago. Today, however, we ask our clients to concentrate on ROI, Return on Investment. When you use Direct Mail, you are making an investment and you need to analyze the results of your mailings to determine whether to continue, change or discontinue it. One of the first things you should do is to figure your Break Even point. Itís easy as long as you know the margins for your products. Here is what you need to know:

Total Cost: This is the total cost of your Direct Mail Package including
creative, printing, tax, mailing and postage.
Unit Profit: This is the profitability of each product that you sell.

Example: If you sell a product for $600.00 that costs you $250.00, you have a profit of $350.00 per unit.

If your Direct Mail package costs $7,000.00, you need 20 orders to break even. Hereís the formula:

To figure your ROI, take the total number of orders you received from the Direct Mail campaign and subtract your break-even point. Multiply that by the unit profit and divide by the cost of the campaign.
Example: Using the example from above, if you received 30 orders from the Direct Mail campaign, here is the formula:

That kind of return is excellent. Even though you may have mailed 5,000 pieces and your percent return was less than 1% (actually 6/10 of 1 percent) anyone would want to continue this mailing and, in fact, expand it. The lesson here, of course, is that a low percentage return was highly successful.

If you are trying to build retail store traffic, you can easily determine your results by measuring coupons or offers that people take advantage of. Thatís where we come in. Our retail experts will advise you on how to use offers successfully to boost your response and measure results. Call Sherri Moore at 800-850-2248 ext. 126 for more information..

Q. What are some of the rules and regulations I need to know when planning a Direct Mail campaign?
A.The Domestic Mail Manual (Post Office rules and regulations) is thousands of pages long, but here are some of the more common regulations to be aware of.
200 is the minimum quantity for mailing Standard Rate.
500 is the minimum quantity for mailng First Class with an indicia If you want to use a BRE or BRC in your mailing and have it returned to your address, you have to apply for the permit at your local Post Office.
There is a 5 cent penalty if your mail orientation ratio is outside of 1.3 and 2.5. To determine your mail orientation ratio, divide the width by the height.
There is a 5 cent penalty on mail that is over 6.125 x 11.5 (in either dimension). This penalty is figured into Drive Thru prices on brochures and newsletters where the final size is over 6.125 x 11.5.
The maximum size for First Class Postcard rate is 4.25 x 6.125. It's best not to push it to this size. Come in 1/8th of an inch in each dimension and you'll have fewer problems at the Post Office.

Lists Q & A

Q.What is your list rental policy?
A. All names processed are for one-time use only unless otherwise noted. We believe the consumer marketing information we maintain is accurate but cannot guarantee its accuracy or the outcome of the mailing. Information is frequently updated and the counts are subject to change.

Q. How do you know if I'm using your list more than once?
A. All lists are "seeded" with coded names that return to the company. We track delivery time and authorized usage.

Q. What kind of deliverability should I expect from a list I rent from you?
A. Addresses on the lists we provide are "cleaned" every 3 months. Twice a year, files are put through the NCOA (National Change of Address) system at the United States Postal Service to correct the addresses of people who have moved or deceased. All of these services are approved and certified by the USPS.

Q. What are the criteria I should use to rent a quality list?
A. Your customer list is your most valuable asset. Use the information from your customer list to rent a list of similar prospects. In this way you'll begin to add new customers and help grow your business exponentially.

Q. How do I remove my customers from a rented list?
A. Our merge purge system will do that for you. We match your customer list against the rented list and remove any matching names or addresses from the rented list so you only mail one to each household. The charge for deduping is $5.00 per thousand or a minimum of $10.00.

Q. How do I know if I'm making the correct list selection?
A. Selecting the correct mailing list will account for as much as 70% of your success. The more you understand about your audience and list availability, the more success youíll have. Here are some things to think about when you are making your list selections.

1. The more selections you make, the lower the quantity of records you will receive. Hereís an example. There are 8326 single family homes in Zip Code 38119 in Memphis, TN. When you add an age criteria of 50+, the count might drop to 5000. The reason for this is that list compilers use models based on census information with approximations by neighborhood. If you are offering a product for people on Social Security, then age is important. If you have a retail store selling auto products, age is less important.

Q. If I buy a list from you, wonít some of my customers be on it?
A. Maybe. But we can dedupe the final mailing list. In other words, we will combine the two lists and eliminate your customers from the list. The charge for deduping is $5.00 per thousand or a minimum of $10.00.

Q. Do you sell Resident/Occupant Lists?
A. Yes, However resident list counts are not currently available online. For resident counts please call or email your request.


Q. What are the criteria I can select from your consumer lists?
A. A consumer list includes the recipients name on the mailing panel and is available with a large amount of information about households. They are regularly used by a wide range of businesses to target households by income, age, dwelling type and a lot more.

For example:
Estimated Income
This is the most common selection. You should try to target households with high enough incomes to buy your products. A Mercedes-Benz dealership will target households with a completely different income level than a Chevrolet dealership.

Dwelling Type
Single Family Dwelling Units-These are typical homes you see in residential neighborhoods. It also includes condominiums and town homes that are not apartments.
Multi-Family Dwelling Units-(apartments).
Marginal Multi-Family Dwelling Units-Our list sources arenít always positive about whether an address is Single Family or Multi Family. If they are reasonably sure but not positive, they will put them in this classification. You can increase your counts a little by choosing this selection. If youíre selecting both Single Family and Multi Family, you should definitely choose this. Choosing this selection could increase your counts from 5-20% over just choosing Multi Family Dwelling Units.

PO Boxes- Post Office boxes in larger cities are the boxes in the actual post offices. Many households in rural areas use PO Boxes as their mailing addresses, along with the rural highway.

Exact Age

This can be an excellent way of targeting a highly specific market if you are certain about who you are targeting. However, making an age selection can reduce the quantity of records you obtain rather dramatically. Be careful here. You really need to make sure that your product has a strong appeal to one age group over another. Remember, when you choose certain age groups, youíre eliminating the others. See Estimated Age below for a good alternative. Also, we can provide exact birth dates for people if you want. If you are running promotion for people with Birthdays in March, we can give you everyone in a specific area that was born in March. Youíll need to call in for this. 800-850-2248.

Estimated Age

When a compiler estimates the age of households, they use models to determine about what the average age is. Itís not exact but is a good way to target segments of the population that may have a propensity to buy your product. It will not reduce the quantity of records nearly as much as the Exact Age selection.

Is your product or service primarily for 1 gender or the other? If so, this is a good way to get into households where you know there is a male or female present. Once again, be careful, it reduces the quantity of records you will receive.

If you know you must reach homeowners as opposed to renters, or renters as opposed to homeowners, then use this selection to get to them.

Length of Residence
If youíre looking for a stable market, then selecting households that have been in the same home for 5 or 10 years is s good way of doing that. This is also good for companies selling products with a specific lifecycle. If youíre in the home decorating business and you know that households generally remodel after being in the same house for 8 or 10 years, then this is a good selection for you.

Marital Status
Looking for couples? Hereís how to target them.

New Movers
Description: This is a list of households that have moved into another home recently. They will have special needs depending on certain things. They may need a new laundry, place of worship, financial institution, plumber or insurance agent. Theyíll certainly need a lot of information such as where they will find entertainment, shopping and schools. And theyíre open to a wide variety of new products and services.

Date on File
This is the date the household moved. Itís important if you need to know how long the household has been in their new home.

Move Distance
Looking for people who moved a certain distance? Households that move across town are different from households that move across country. Use this tool to find the right households for you. See also Same/Different selections below.

Estimated Income
This is the most common selection. You should try to target households with high enough incomes to buy your products. A Mercedes-Benz dealership will target households with a completely different income level than a Chevrolet dealership.

Same/Different SCF
An SCF is the first 3 digits in a Zip Code and encompasses a wide area and/or a lot of households.

New Homeowner
Description: The New Homeowner list is similar to the New Mover list except that it comes with a large amount of information about the financial transaction.

Condo indicator
If you want to target households that have just moved into condos, this is how.

Down Payment Percentage
Gives the percent the people paid down on the new home.

Mortgage amount
This is the amount the new homeowners financed.

Mortgage Type
Choose FHA, VA, Conventional or all 3.

Purchase Amount
Total price of the first mortgage on the house.

Purchase Date
The date the home was purchased.

Rate Type
Choose fixed or variable.

Sale Type
Choose whether the home was new or a resale.

Q. What type of business selections do you offer?

A. Business Type
These are businesses that operate as a chain such as fast food companies.

Corporations, Partnerships and Sole Proprietorships:
These are companies classified by their tax status.
Fortune 1000
These are the largest 1000 corporations in America.
These are organizations that do not pay taxes such as charities like the American Cancer Society or organizations like Chambers of Commerce and places of worship.
These are people who operate businesses out of their home (or garage). This is one of the hottest business types going right now.

SIC Code
All businesses are classified by a coding system known as the Standard Industrial Classification Code (SIC Code). All businesses with similar operations and products are identified with the same code. For example, if you want all plumbers in a specific area, you would obtain all businesses with SIC Code XXX. This is a great way to get a highly targeted business list.

Estimated Annual Sales Size Code
This information is obtained primarily from public records such as Annual Reports. Since most businesses are not public, financial information would be incomplete. Compilers do build models to estimate the annual sales of businesses where information is incomplete but you are likely to miss a large number of businesses, especially if you choose a smaller sales size. For smaller businesses, we suggest using Employee Size as a better selection as to a companyís size.

Location Type
These are businesses that have branch operations. Businesses such as
IBM have operations around the country and around the world.
Fast food is a good example of these types of businesses. Donít confuse
franchise operations with chain operations. Generally, chain operations are
owned by the parent company and franchise operations are not.
This would be the headquarters of companies that have Branch or Chain operations.
Employee Size
The number of employees at all business locations within the company. It is an accurate measure of company size.

Contact Name
You can get some names on business lists but since change so frequently, we suggest that you consider title addressing your mail. That means using a title instead of a name, such as Production Manager or Purchasing Manager.

Telephone Number
The main phone numbers where available.

Years in Business
If you want to sell to businesses that have been around for a while, this is a good way. Choose businesses that have been around for 5, 10 or more years.

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